Our Core Values

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We are a company that strives to enable anyone to live the intentional great life. In order to fulfill this, we instill in each employee the core values of Great Love of Family, Blank Paper Humility, Response-ability (Sense of Urgency, Sense of Ownership, Accountability, Teamwork and Integrity) NENE (Excellence & Determination), Intentional Gratitude (Sense of Gratitude and Paying it forward).

Great Love for Family


Here at Personal Collection we not only have a great love but we have an intentional great love for our family.

Love is the most powerful force. It is invisible and cannot be measured yet it is enough to transform people and bring more happiness more than any material possession.

Nowhere is love more evident than inside the family.

Our great love motivates us to provide better for them. It makes us consider if our actions are beneficial or damaging to them. Because of love, we rise above stagnation in the average and we constantly work to give them the great life that we want for them.

We are enthusiastic to do great by hard work and by pure intentions because we believe that life in abundance comes only through the force of an intentional great love.

Blank Paper Humility


As a people, we live by the virtue of always recognizing the smallness of our true knowledge of the world.

We are often tempted to invoke our past achievements, hold on to our biases, and hastily issue our judgments.

Lack of humility will trap us in not being able to get a clear grasp of the situation, and make us miss opportunities to learn something new.

In opening ourselves to the possibility of learning, by leveling with both those above and below us, and in making a right estimate of oneself, we bring ourselves closer to true wisdom by which we prepare our minds for all the possible challenges of life.

We clothe ourselves in humility, and arm ourselves with openness.

Response-Ability
Sense of Urgency, Sense of Ownership, Accountability, Teamwork and Integrity


We consider time as our most precious possession. By learning to value time, we become fully aware about how we spend it and how it impacts others. It follows, that in all the things that we do, we act with a sense of urgency in order to accommodate more with the time we have. We are insistent on doing tasks in the soonest possible time.

Like the gears of a clock, we must be in-tune with the other components in order to serve our ultimate function. That means we do our part and act harmoniously. We take ownership by devoting our full attention from start to end. We keep our integrity by doing things right despite the temptations.

We are on time because we value and respect the time of others. We are part of a team that depends on us to be accountable for our part and to always do the right thing.

NENE- Never Ever, Never Ever Give Up
Excellence & Determination


We instill excellence by imbibing the habit of doing things intentionally. If we apply our Intentional Great Love for our families in our tasks, we won’t think twice about harnessing our will to win, the desire to succeed and the urge to reach our full potential in order to unlock the door to excellence.

Excellence depends as much on our well-informed decisions as it does on our determination to achieve. In this light, we see our failures as an opportunity to shine and bounce back higher than where we fell from.

We are excellent because excellence is a habit of doing things intentionally.

Intentional Gratitude
Sense of Gratitude and Paying it Forward


Our highest form of expressing appreciation is not merely in uttering words but living by them.

We understand the value of the people who have helped us because it is through them that we have been sustained to become the person we are today.

Because of this, we pay our blessings forward by helping others become the best that they can be in anything they do. We will not give up on those who willingly and intentionally want to move forward with us. After all, it is so much better to share our successes with other people. Our great lives are not a mere destination, possession, prize, or fashion statement. Our great life is an experience of living every minute with love and gratitude.

We are grateful because our success is also the success of people who have paid their blessings forward to us.