The Philippines is the third largest plastic polluter in the world generating 2.7 metric tons of plastic thrown into the ocean. If this continues, there will be more plastic than fish in Philippine waters by 2050. This pushed Personal Collection Direct Selling, Inc. to pursue its commitment to the environment and sustainable living by launching its “A Green Life is A Great Life” movement.
“A Green Life” underscores the company’s commitment to environmental conservation by pioneering the use of 100% biodegradable containers that are expected to decompose within 5 to 10 years. This is 100 times faster than the standard plastic bottle that could take up to 1,000 years to disintegrate. The new packaging will also contribute to the creation of biogas, a potential source of sustainable energy.
By doing this, Personal Collection believes it can also help save the oceans, one biodegradable bottle at a time. Though the switch required a sizable increase in the product cost due to massive investments in research and development and recalibration of existing packaging, Personal Collection forged ahead, determined to convert its company’s principles into actual programs and later on, milestones. Personal Collection chair Willie “Jun” Evangelista, Jr. said, “If business leaders will work hard for their goals while caring for the only world we live in, then everyone can have their dreams realized for the years to come–a mark of a successful enterprise.”
He also mentioned that they have allotted a long-term major company commitment to this cause, as this undertaking is strongly aligned with their core value of caring for the environment. More initiatives will be launched in the coming months as Personal Collection explores the use of organic, all-natural ingredients in its product lines. On the other hand, “A Great Life” is the vision of Personal Collection for its employees, dealers, and stakeholders.
Through its direct selling programs, the company has been providing opportunities to hundreds of thousands of Filipinos. This dream that they have for their dealers coupled with their sheer determination to succeed has made Personal Collection the leading Filipino-owned direct selling organization in the country.
Two noble purposes have now come together as the Great Life is complemented by the Green Life. Aside from being given the opportunity to earn, dealers have become ambassadors of environmental responsibility, as the products they sell contribute to nature’s conservation and sustainability.
Customers in turn are given the opportunity to experience the difference of using biodegradable materials. This would allow them to feel and be inspired, knowing that they also have a share in this effort to protect the environment. Watch out for Personal Collection’s new biodegradable package design this month. Environmental awareness campaigns, both online and offline, can be expected in the months to come.