The rainy season in the Philippines is welcomed for its cooler air and refreshed landscapes; however, it also brings a serious health concern: dengue. While mosquito nets and fogging are common defenses, protecting your family requires extra layers of precaution.
That’s why Personal Collection is introducing a new product that promises to be a game-changer in fabric care: sof & mmmmm Serenity! This innovative fabric conditioner is infused with the fresh, calming scent of citronella, offering not only long-lasting softness and fragrance to your clothes but also added comfort, convenience, and protection to your everyday.
Dengue: A Growing Challenge in the Philippines
Today, dengue continues to be a serious threat to public health, especially during the wet season. From January 1 to May 4, 2024, the Department of Health reported 59,267 cases, already surpassing the numbers from the same period in 2023 (SunStar). By June 29, it climbed to 90,119 cases, up 19% from the previous year, with 233 recorded deaths (Manila Bulletin). And as reported by Manila Standard, the total dengue cases from January 1 to November 26, 2024, reached a staggering 340,860—an 81% increase over the previous year.
These statistics show that traditional prevention methods like fogging and larvicides are simply not enough. We need personal protection that works quietly in the background and extends into our everyday routines—starting with what we wear and how we care for our clothes.
With this in mind, we present sof & mmmmm Serenity—softening, scenting, and safeguarding your fabrics, and your loved ones, with nature’s own mosquito repellent, citronella.
How Citronella Scent Helps Protect Your Family
How does citronella repel mosquitoes? Citronella oil—a concentrated extract from Cymbopogon grass—is widely known for its insect-repelling properties, which come from active compounds like citronellal, citronellol, and geraniol (Wikipedia). Here’s how this natural insect repellent works:
- Olfactory masking: Citronella’s strong citrus scent helps mask human odors such as carbon dioxide (CO₂) that attract mosquitoes (Well Wisp).
- Receptor disruption: These compounds block mosquito scent receptors, making it more difficult for them to detect and locate hosts (Entomologist Blog).
Though topical citronella products may offer a few hours of relief and temporary protection, incorporating citronella into everyday items like clothing and fabrics allows for passive and long-lasting defense, without the need for constant reapplication.
Why Choose sof & mmmmm Serenity?
1. CitronLock Technology™
Turn your everyday fabrics into your everyday defenders. It’s CitronLock Technology™ infuses your clothes, bedsheets, and curtains with citronella scent, forming a wearable barrier that continuously repels mosquitoes.
2. Long‑Lasting Fragrance
Enjoy fresh fabric scent for more than 30 days when stored properly (e.g., folded in a cabinet)—perfect for seasonal wardrobes and linens.
3. Plant‑Based Softening
Formulated with natural, plant-derived softeners, it reduces fabric rigidity without relying on harsh chemicals, keeping your clothes soft and gentle on your skin.
4. Mosquito-Friendly Freshness
Fresh-smelling clothes and beds do more than just feel nice. You also minimize odors like sweat and mustiness that attract mosquitoes, giving you another layer of defense.
5. Earth-Conscious Packaging
Packed in a biodegradable bottle, it’s a choice that protects your family and the planet because we believe that the best care should never come at nature’s expense.
Everyday Use: Simple & Effective in 2 Easy Steps
Step 1: After washing, add sof & mmmmm Serenity to the rinse cycle, just like your regular fabric conditioner.
Step 2: Dry, fold, and store fabrics away from strong sunlight to preserve their freshness.
That’s it! The new sof & mmmmm Serenity makes protection from insects effortless, transforming every laundry day into a proactive mosquito defense strategy.
How to Prevent Dengue: The Bigger Picture
Preventing dengue requires a multi-layered approach, but here’s what you can do:
- Remove standing water and apply 4S measures (Manila Bulletin).
- Fog or spray high-risk areas in your community.
- Incorporate personal protection like protective clothing, repellents, and nets—and now, citronella-scented fabrics.
- Reinforce habits like wearing long sleeves and sleeping under mosquito nets.
At the end of the day, consistency is still key in preventing dengue, but in busy households juggling work, school, and parenting, it’s easy to miss a step. The new sof & mmmmm Serenity fills this vital gap with active, daily protection that requires zero added steps.
In a time when dengue cases are surging—59K+ by early May, 90K+ by June end, and 340K+ in the full year of 2024—innovative prevention matters more than ever (Manila Bulletin, SunStar). That’s why Personal Collection created sof & mmmmm Serenity. This fabric softener brings a fresh, smart, and eco‑friendly solution to homes everywhere, letting families wear their dengue protection quietly and consistently, every day.
Stay fresh. Stay comfortable. Stay protected. Use sof & mmmmm Serenity!
Get sof & mmmmm Serenity for up to 25% discount when you start a small business as a PC dealer. Sign up for free today!
References:
De Vera-Ruiz, Ellalyn. “Philippines sees 19% rise in dengue cases compared to 2023 — DOH,” Manila Bulletin. July 16, 2024. https://mb.com.ph/2024/7/16/philippines-sees-19-rise-in-dengue-cases-compared-to-2023-doh
Banal, Anton. “Philippines seeing more dengue cases in 2024,’’ Manila Standard. May 24, 2024. https://manilastandard.net/news/314527464/dengue-cases-rise-by-81-in-2024.html
Rirao, Ralph Harvey. “Dengue cases rise by 81% in 2024,” Manila Standard. November 24, 2024. https://manilastandard.net/news/314527464/dengue-cases-rise-by-81-in-2024.html
“Citronella oil,” Wikipedia. Accessed on June 23, 2025. https://en.wikipedia.org/wiki/Citronella_oil
Mo, “Why Do Mosquitoes Hate Citronella? | Nature’s Defense,” Well Wisp. Accessed on June 23, 2025. https://wellwisp.com/why-do-mosquitoes-hate-citronella/
Grimaldi, David. “Why Does Citronella Repel Insects?,” Entomology Blog. May 17, 2025. https://blog.entomologist.net/why-does-citronella-repel-insects.html
