Personal Collection was born out of the desire to better the lives of Filipinos, through compassion or what the company calls Malasakit. Our founder, Willie Evangelista, after encountering a setback, started a business in a small warehouse with just eight employees. Thinking of millions of Filipinos who consider themselves poor, he wanted to give them a viable business opportunity by selling essential Filipino-made products for the home. His vision was to bring the Great Life to every family. From just eight dealers, we have now grown our dealer base to hundreds of thousands. From only one branch, we now have more than 500 branches nationwide. We opened our first international branch in Malaysia in 2023. We have also transitioned more than 80% of our products from recyclable to biodegradable packaging because one of our core values is protecting the environment for generations to come.   

Now, 20 years and counting, we stay true to our promise of a Great Life by constantly looking for ways to reach more Filipinos, and empowering them with quality products and business opportunities that show care for every Filipino home and the only world we live in.