We are one of the biggest local businesses here in the Philippines engaged in direct selling and dedicated to transforming the lives of millions of Filipinos by providing them with quality products and sustainable livelihood.
Personal Collection was born out of the desire to better the lives of Filipinos, through compassion or what the company calls Malasakit. Our founder, Willie Evangelista, after encountering a setback, started a business in a small warehouse with just eight employees. Thinking of millions of Filipinos who consider themselves poor, he wanted to give them a viable business opportunity by selling essential Filipino-made products for the home. His vision was to bring the Great Life to every family. From just eight dealers, we have now grown our dealer base to hundreds of thousands. From only one branch, we now have more than 500 branches nationwide. We opened our first international branch in Malaysia in 2023. We have also transitioned more than 80% of our products from recyclable to biodegradable packaging because one of our core values is protecting the environment for generations to come.
Now, 20 years and counting, we stay true to our promise of a Great Life by constantly looking for ways to reach more Filipinos, and empowering them with quality products and business opportunities that show care for every Filipino home and the only world we live in.
We’ve come a long way but our commitment remains the same— we want to create a future where everyone can experience the Great Life.
Our journey to the Great Life has brought us significant results.
See how we’re making a progress so far.
Intertek Green Leaf Certified
This certifies that our product claims are conforming to the environmental standards and regulations.
Proud Member of DSAP
Our membership with DSAP institutes our legitimacy as a direct selling company.
Great Life for Every family.
Through heart-to-heart, we inspire and nurture everyone with life-changing opportunities.
Raising the standard and quality of doing business
Enhancing the potential of existing resources and practices
Aligning processes and products with the rational use of environmental resources
Prioritizing the well-being and growth of dealers and employees
Leading in modesty through the spirit of inclusion
Our concern for the environment goes hand in hand with our promise of a Great Life. By promoting green and sustainable living, we want to help everyone meet their needs today without compromising their chance of a better tomorrow.
As a company nurtured by Filipinos, we champion local brands that support the everyday needs and livelihood of our local communities, and empower local entrepreneurs to greater possibilities through our dealership program.
As an advocate of #GreenLifeGreatLife movement, we take it as a responsibility to continue developing products and packaging solutions that will make the world a safer place for present and future generations.
Personal Collection won the Circle of Excellence Award for the CSR Company of the Year category of the Asia CEO Awards 2022. In picture, third from left, is Jerome C. Tuguin, President and CEO of Personal Collection Direct Selling, Inc. , receiving the award.
Personal Collection’s Check Liquid Antibacterial Hand Soap won for Best Liquid Hand Soap in the Smart Parenting Awards 2022.
Personal Collection’s Alert Kids Strawberry with Vitamin C Toothpaste won for Best Toothpaste for Kids in the Smart Parenting Awards 2022.
For every product you purchase, you are supporting the livelihood of many Filipinos.
Join hundreds of thousands of dealers all over the country who have improved their lives with PC.
Join hundreds of thousands of dealers all over the country who have improved their lives with PC.
Ground Floor, Triumph Building
1610 Quezon Avenue, Diliman,
Quezon City, 1100 Metro Manila
Monday – Friday | 8AM – 6PM
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