For 18 years, sof & mmmmm has been more than just a fabric conditioner. It has been the scent of family moments, the softness in every embrace, and the trusted companion of millions of Filipino homes. What started as a simple fabric conditioner has become a lasting symbol of care—a reminder that no matter where you go, there’s always a piece of home waiting for you.
Today, it remains one of Personal Collection’s bestsellers. In fact, many PC dealers even call it the foundation of their negosyo—being the product that first won them loyal customers and helped them build thriving businesses. And it’s easy to see why: once families experience the fragrance, softness, and long-lasting freshness of sof & mmmmm, they keep coming back for more. Every drop carries an extra layer of love and care—from the science that keeps fabrics soft and fragrant, to the scent that makes you feel safe, comforting, and close to home.
The sof & mmmmm Family
Nearly two decades since sof & mmmmm first captured hearts with the bestselling Eternity variant, Personal Collection has continued to grow the family, introducing fresh innovations to meet every household’s unique needs. sof & mmmmm now comes in a wide range of variants that Filipinos have come to love:
- Eternity – the iconic scent of home and togetherness that has been loved for generations.
- Evermore – for everyday comfort that reminds your loved ones of your care with every whiff.
- All-Time Fresh – gives lasting protection against amoy-araw, amoy-pawis, and amoy-kulob, so your loved ones stay fresh and confident.
Buy sof & mmmmm All-Time Fresh
- All-Day Radiance – keeps whites white and brights bright, helping your family look their best wherever they go.
Buy sof & mmmmm All-Day Radiance
- Naturals – crafted with 98.7% biodegradable ingredients and 100% natural essential oils for sustainable care, not just for your family’s clothes and skin, but also for the environment.
- Ever After – a feel-good fragrance that uplifts your family’s mood and well-being so they can face the day feeling loved and happy.
- Serenity – a breakthrough variant that infuses fabrics with citronella scent, creating an invisible shield against mosquitoes so that your family is always protected.
From the very first bottle to today’s innovative lineup, each variant is designed to give your clothes not just softness, but a comforting touch that says, “I care.”
Science That Feels Like Love
Behind every sof & mmmmm bottle is science working quietly to express love in every wash:
- Perfumed Micro Crystals hold the scent you adore, releasing fragrance throughout the day so your clothes stay fresh for up to 30 days.
- Fibersoft Technology keeps fabrics from stretching, fading, and wrinkling—protecting clothes the way you protect your loved ones.
- Specialized innovations like Germtec, Opticlight Plus, VivaScentz, CitronLock, and RelaxiWaves are all designed with one goal: to give every family a comforting layer of protection and care.
These aren’t just technologies—they’re love made tangible. Because when your clothes stay soft, fresh, and fragrant, it’s not just laundry—it’s your way of saying, “I love you.”
Why Dealers and Families Choose sof & mmmmm
For thousands of PC dealers, sof & mmmmm isn’t just a household name—it’s the foundation of their negosyo. Many started their Personal Collection journey selling sof & mmmmm. And its proven performance, irresistible fragrance, and repeat demand make it a cornerstone of many successful direct selling businesses. Families try it once, and they fall in love with it for life, creating a loyal army of suki that PC dealers can rely on to build their Great Life. sof & mmmmm and the rest of the Personal Collection roster of products prove that love and care can build not just great products, but great lives.
As sof & mmmmm celebrates 18 years, one thing remains constant—love is poured out of every bottle. From keeping school uniforms look new and refreshing office wear to softening baby clothes and shielding families from mosquitoes, sof & mmmmm gives your family that comforting, familiar feeling of home—an extra layer of love and care that you can take wherever life leads.
Here’s to 18 years of sofness—and to many more years of freshness, fragrance, and Life Made Great!
Get all sof & mmmmm variants for up to 25% off when you sign up as a PC dealer and start your own business. Register for free today!
